When building the gym bag, we appreciated that men subject these bags to rigorous abuse and expect performance of the highest standard. Over the course of a year, we worked with a diverse community of gym-goers to assess their needs and develop a broad wishlist of features, bringing them together in a differentiated design that outclasses the competition.
For many, the gym bag is the sole item accompanying them out the door each day. It must be comfortable to carry, durable in design, and adaptable to the needs of work and play. Thus, we crafted ours with versatility in mind, disguising the rich array of features in a modern and minimalist all-black build that's equally at ease in office or gym.
But as the name suggests, the Regimen really shines in the gym. Informed by feedback from athletes of all stripes, we designed to their needs, incorporating smart solutions such as a separate shoe compartment, a rubber base for wet floors, and a swiveling locker hook – a novel idea inspired by our founders who regularly navigate the less spacious changing rooms of New York and Hong Kong.
Over a year of research, numerous prototypes, countless conversations with users, and many gym memberships later — the Regimen is ready. All bags come with our lifetime guarantee.Back to Top