When building the Regimen, we knew that men subject these bags to rigorous abuse and expect performance of the highest standard. Over the course of a year, we worked with a diverse community of gym-goers to assess their needs and develop a wishlist of features, bringing them together in a differentiated design that outclasses the competition.
For many, the gym bag is the workhorse that joins them out the door each day. It must be comfortable to carry, durable in design, and adaptable to the needs of work and play. We crafted ours with this versatility in mind, disguising rich functionality in a modern and minimalist all-black build that's equally at ease anywhere.
As the name suggests, the Regimen comes gym ready. Informed by feedback from athletes of all stripes, it offers smart solutions such as a separate shoe compartment, a rubber base for wet floors, and a swiveling locker hook – a novel idea inspired by our founders regularly navigating the less spacious changing rooms of New York and Hong Kong.